At AlphaShape Coaching, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our fitness coaching services.
1. Information We Collect
Personal Information
We collect personal information that you voluntarily provide to us when you:
- Register for our coaching services
- Subscribe to our meal plans
- Contact us through our website
- Sign up for our newsletter
- Participate in our online training programs
This information may include:
- Contact Information: Name, email address, phone number, mailing address
- Account Information: Username, password, profile picture
- Health and Fitness Data: Age, weight, height, body measurements, fitness goals, dietary preferences, medical conditions, exercise history
- Payment Information: Credit card details, billing address (processed securely through third-party payment processors)
- Communication Data: Messages, feedback, and correspondence with our coaching team
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, links clicked, referring website
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience
2. How We Use Your Information
We use the collected information for the following purposes:
Service Delivery
- Provide personalized training programs and meal plans
- Monitor your fitness progress and adjust programs accordingly
- Communicate with you about your coaching sessions
- Process payments and manage your account
- Deliver customer support and respond to inquiries
Service Improvement
- Analyze usage patterns to improve our website and services
- Develop new features and coaching methodologies
- Conduct research and analytics to enhance user experience
- Test and optimize our training programs
Marketing and Communication
- Send you newsletters, fitness tips, and promotional materials (with your consent)
- Notify you about new services, features, and special offers
- Conduct surveys and gather feedback
- Share success stories and testimonials (with your permission)
Legal and Security
- Comply with legal obligations and regulations
- Protect against fraud, unauthorized access, and security threats
- Enforce our terms of service and policies
- Resolve disputes and investigate complaints
3. Information Sharing and Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we may share your information in the following circumstances:
Service Providers
We work with trusted third-party service providers who assist us in operating our business:
- Payment Processors: To handle secure payment transactions
- Cloud Storage Providers: To store and manage your data securely
- Email Service Providers: To send communications and newsletters
- Analytics Providers: To analyze website traffic and user behavior
- Customer Support Tools: To provide efficient customer service
Important: All service providers are contractually obligated to protect your information and use it only for the purposes we specify.
Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal processes, court orders, or government requests
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Respond to emergency situations involving personal safety
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your information.
With Your Consent
We may share your information with third parties when you explicitly consent to such sharing, such as:
- Featuring your success story in our marketing materials
- Connecting you with partner fitness facilities or nutritionists
- Participating in research studies or surveys
4. Data Security
We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:
Technical Safeguards
- Encryption: All data transmitted between your device and our servers is encrypted using SSL/TLS protocols
- Secure Storage: Personal information is stored on secure servers with restricted access
- Firewalls: Network security measures to prevent unauthorized access
- Regular Security Audits: Periodic assessments to identify and address vulnerabilities
- Data Backup: Regular backups to prevent data loss
Administrative Safeguards
- Access Controls: Limited access to personal information on a need-to-know basis
- Employee Training: Regular training on data protection and privacy practices
- Confidentiality Agreements: All staff members sign confidentiality agreements
- Incident Response Plan: Procedures for responding to data breaches
Note: While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously work to maintain the highest standards.
5. Your Privacy Rights
You have several rights regarding your personal information:
Access and Portability
- Right to Access: Request a copy of the personal information we hold about you
- Data Portability: Receive your data in a structured, commonly used format
- Account Dashboard: Access and review your information through your account settings
Correction and Update
- Right to Rectification: Correct inaccurate or incomplete information
- Profile Updates: Update your personal details, fitness goals, and preferences at any time
- Contact Us: Request corrections by contacting our support team
Deletion and Restriction
- Right to Erasure: Request deletion of your personal information (subject to legal obligations)
- Right to Restriction: Limit how we process your information
- Account Closure: Close your account and request data deletion
Objection and Withdrawal
- Right to Object: Object to certain types of data processing
- Marketing Opt-Out: Unsubscribe from marketing communications at any time
- Consent Withdrawal: Withdraw consent for data processing where applicable
To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website:
Types of Cookies We Use
| Cookie Type |
Purpose |
Duration |
| Essential Cookies |
Required for website functionality, login, and security |
Session/Persistent |
| Performance Cookies |
Analyze website usage and improve performance |
Up to 2 years |
| Functional Cookies |
Remember your preferences and settings |
Up to 1 year |
| Marketing Cookies |
Deliver relevant advertisements and track campaigns |
Up to 1 year |
Managing Cookies
You can control cookies through your browser settings:
- Block all cookies or specific types of cookies
- Delete existing cookies from your device
- Receive notifications when cookies are set
- Use browser privacy modes
Note: Blocking essential cookies may affect website functionality and your ability to use certain features.
7. Third-Party Links and Services
Our website may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to these external sites.
Third-Party Integrations
We may integrate with third-party services such as:
- Social Media Platforms: Facebook, Instagram, YouTube for sharing content
- Fitness Tracking Apps: Integration with popular fitness and health apps
- Payment Gateways: Secure payment processing services
- Analytics Tools: Google Analytics and similar services
Recommendation: We encourage you to review the privacy policies of any third-party services you interact with through our website. We are not responsible for their privacy practices.
8. Children's Privacy
AlphaShape Coaching services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18 years of age.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.
For users aged 16-17, we require parental or guardian consent before providing our services.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.
Data Protection Measures
When transferring data internationally, we ensure adequate protection through:
- Standard Contractual Clauses: EU-approved data transfer agreements
- Adequacy Decisions: Transfers to countries with adequate data protection
- Privacy Shield: Compliance with applicable international frameworks
- Encryption: All data transfers are encrypted
By using our services, you consent to the transfer of your information to Latvia and other countries where we operate.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Retention Periods
- Active Accounts: Information retained while your account is active
- Inactive Accounts: Data may be retained for up to 3 years after account closure
- Financial Records: Retained for 7 years for tax and accounting purposes
- Marketing Data: Retained until you opt-out or for up to 2 years of inactivity
- Legal Requirements: Retained as required by applicable laws
After the retention period expires, we securely delete or anonymize your personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
Notification of Changes
When we make significant changes, we will:
- Update the "Last Updated" date at the top of this policy
- Send you an email notification (if you have an account)
- Display a prominent notice on our website
- Request your consent if required by law
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Your California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
CCPA Rights
- Right to Know: Request information about the categories and specific pieces of personal information we collect
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
- Right to Non-Discrimination: Exercise your rights without discriminatory treatment
To exercise these rights, please contact us using the information below. We will verify your identity before processing your request.
13. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):
Legal Basis for Processing
We process your personal information based on:
- Consent: You have given explicit consent for specific purposes
- Contract Performance: Processing is necessary to provide our services
- Legal Obligations: We must comply with legal requirements
- Legitimate Interests: Processing is necessary for our legitimate business interests
Additional GDPR Rights
- Right to lodge a complaint with a supervisory authority
- Right to data portability in machine-readable format
- Right to object to automated decision-making
- Right to withdraw consent at any time
Effective Date: This Privacy Policy is effective as of December 15, 2024, and applies to all information collected by AlphaShape Coaching through our website and services.